[00:00:00] Ed Watters: Integrity, it’s a big thing nowadays and a lot of people really don’t have it. Uh, and we really need to find our way back to having integrity. What is integrity to you?
[00:00:19] Garin Dem: Um, well, it is, it’s, it’s being your true self, um, being honest, uh, Like being honest with yourself, and being honest with your business, and your team, and your clients, and showing up and being consistent. Um, and when you show up and you, and you are honest, um, it will attract the people that you do want to work with because they have the same mindset as you do.
[00:00:55] Um, and it is those moral and ethical principles and values as well. And that’s where integrity comes in. Um, we do see a lot of people, um, when it comes to being a business owner that they are definitely, they’re just, you know, worried about the bottom line and it’s just all about money, money, money. A lot of people now are just wanting just more wealth and that’s all they really
[00:01:21] care and talk about. Um, and I am at the, at the end where I want to help people, and I want to get people to be a better leader, and be a better version of themselves, and have a better, um, business and understanding, um, with their clients.
[00:01:48] Ed Watters: To overcome you must educate. Educate not only yourself, but educate anyone seeking to learn. [00:02:00] We are all Dead America, we can all learn something. To learn we must challenge what we already understand, the way we do that is through conversation. Sometimes we have conversations with others, however, some of the best conversations happen with ourself. Reach out and challenge yourself.
[00:02:32] Let’s dive in and learn something right now. Today we are with Garin Dem, Garin is a life coach and a business coach. Garin, could you please introduce yourself and let people know just a little more about you please?
[00:02:53] Garin Dem: Absolutely. Thank you for having me, Ed. So, um, as you said, I am a life and business coach and I do help entrepreneurs as well as business owners, um, become a better leader by getting 1% better every day and stopping those limiting beliefs, and negative self-talk, and mastering their mindset.
[00:03:17] Ed Watters: This is a unique principle because I talk about it quite a bit, this baby step theory. You say 1% better daily, talk to us a little bit about that.
[00:03:31] Garin Dem: Um, sure, absolutely. Um, I think that a lot of people, I believe that a lot of people, they, um, they try to achieve their goals and become a better version of themselves and they take on
[00:03:45] a big chunk of that right away. And it can become stressful and it can become overwhelming. So the option is to get 1% better every [00:04:00] day and that continuous improvement, um, on a daily basis. It’s a dedication to making small changes and improvements every day with the expectation that those small improvements will add up to something significant instead of doing it, everything all at once.
[00:04:21] Um, and the typical approach of course, is to set the self improvement, to set that large goal, and then to make big leaps to accomplish that goal. Um, well, it may sound good in theory, it often ends out in burnout or frustration, or failure. But instead we should focus on continuous improvement by slowly and slightly adjusting our normal everyday habits and behaviors.
[00:04:53] And that will then help us get to that big goal in smaller steps without the burnout and frustration.
[00:05:03] Ed Watters: Okay. So what are some of the techniques that you use to help small business owners become better leaders?
[00:05:11] Garin Dem: So the first thing that, um, I do talk about is this 1% and this continuous improvement. And some of these tools is like for them to understand, um, what is already working and to do
[00:05:25] the same of what, and do more of what is already working. Um, and to, to measure, um, that what is already being successful and to make that into small steps. But with that, there’s also some skills to becoming a better leader. Like we all learn and grow every day, of course. Um, and part of becoming a better leader is, what I believe is mindset.
[00:05:59] [00:06:00] So mastering that mindset and stopping those limiting beliefs is the first step to becoming a better leader. Um, this will bring your confidence to that next level for then in turn for you to help your customers and your clients, and help your team, um, and helping with better problem solving and do better research,
[00:06:27] and do all of that. So that mindset, um, and stopping those limiting beliefs and stopping that negative self-talk is to really look introspectively and see really what they are. Um, we’re human so we all have, uh, those limiting beliefs and those negative self-talk. And we just have to learn to manage that and understand that we are not perfect.
[00:06:51] It’s progress over perfection, it’s being better than the day before, um, and understanding that regularly and daily. It does take work, and when, and that will help build that confidence. Once that confidence is, is slowly building and getting better, it is better with problem-solving, and decision-making, and so forth.
[00:07:17] So the first step would be that mindset.
[00:07:20] Ed Watters: Yeah. So mental control of our thoughts is big. You working with small business owners, that’s a very stressful thing anyway, you know, Yes. Starting a small business, you don’t have the capital that big businesses have and all of these things. So that mental control that you just spoke about, that’s very critical in any, anything we do in life, really, but specifically on controlling your thoughts towards,
[00:07:59] I’m not good [00:08:00] enough because there’s somebody already doing it better. What, what can you tell somebody to think about other than thinking about somebody else is already doing it better than you?
[00:08:15] Garin Dem: Well, they do say that comparison is the thief of joy, right? So, um, it is difficult sometimes to, to stop
[00:08:24] comparing ourselves to others. Um, we see it with, within social media all the time, like this person might be doing it better, as you say. However, part of it is that everybody has a unique genius. Nobody can do a podcast like you can, there, there’s so many others out there. Or nobody can coach, like I can, um, everybody has their unique genius and everybody’s journey is different.
[00:08:55] Um, everybody’s networking is different, everybody’s journey is different. So that’s where we have to start our understanding, even though I could have started however many years ago or however many months ago, this is where I need to be. And I have to understand that somebody else who started maybe after myself or before I did wherever they are, that is where they need to be.
[00:09:24] And when you do look at somebody else, instead of comparing and having that negative self-talk to say, oh my God, they’re so much better than me and they’re doing better than me. It, it might be good to see what they are doing and possibly emulate and say, oh, they’re doing things this way, would that help my business or whatever I do?
[00:09:45] And would it help me to scale? It might be good to get some ideas off of them, but not necessarily think that they are better because nobody is better than another person, right? We’re all human, we all have different [00:10:00] journeys, nobody is beneath you, nobody’s better than you. Um, so that is one thing that we have to work on,
[00:10:09] on a daily basis. And that is where that progress comes in. Um, so it is great to look at other people who are in the same industry as you, and see what they’re doing, possibly do some collaborations with them, possibly see them as a mentor instead of seeing that you haven’t reached it yet.
[00:10:31] Ed Watters: That’s good advice,
[00:10:33] I like that a lot. I was reading some of your blog. Now you’ve got a blog over on your website, garindem.com, some fabulous articles you’ve written. One of them is talking about fear. Talk to us about controlling fear because that’s huge.
[00:10:55] Garin Dem: Yes. So, um, fear isn’t just, you know, it’s like Halloween was, uh, uh, is a big thing when it comes to fear and it’s not just
[00:11:07] in, in a scary kind of gory Halloween way. Um, there is fear, fear of measuring up or, um, fear of not fitting in, or like you said, that comparison. So there’s that fear of not being who the customers or the clients would want you to be. And that is where that limiting beliefs come in as well. So there is, fear is always, it’s natural,
[00:11:38] it is going to, to happen. Um, it is something that we all go through, especially when we are getting into a new career, especially when we’re starting a new business, um, even throughout our business or career, and ownership career, there is that, that fear. The best [00:12:00] way again, to work through that is to manage those limiting beliefs and manage that, that negative self-talk is mindset.
[00:12:08] It all comes down to mindset and understanding what that fear is, it’s not a negative connotation. What are you afraid of? Um, are you afraid of people? Not, for instance, one of my fears, I’ll, I’ll bring it back to myself, but one of my fears was, um, a lot of people wouldn’t hear me out or listen to me or, or think that I had the credentials to be a business
[00:12:37] coach or a leadership development coach. But I do have the credentials behind it and I did have that and I’m, I’m constantly learning, and growing, and developing my own business to help me develop with my clients. So that I had to look introspectively and understand that I do have what it takes to help my clients, and to take my business to that next level, and help my clients take their business to that next level.
[00:13:12] And it does take a lot of patience, reliability on yourself, some flexibility on yourself, ability to learn and to be coachable when you are a business owner with that fear, and it is to take that head on. And the failure, and a lot of fear comes with failure and that failure is something to, like that we have to learn from.
[00:13:42] So, so fear is an absolute big thing. But it all comes down to taking a step back, looking introspectively, understanding that fear is not a negative thing. And to learn from that and to then eventually understand that [00:14:00] you can grow from it.
[00:14:02] Ed Watters: That’s very true. And that’s the healthy aspect of all of this,
[00:14:07] you can grow from it. Once you realize it, move past it, there’s a growth mechanism there happening in your life. What about your goals? Setting goals is very important, what is your take on setting goals? I’ve heard emphasis on go big, and think big, and set big goals. And I’ve heard, you know, take micro goals and do it small, little at a time.
[00:14:37] What is your take on setting goals?
[00:14:42] Garin Dem: That is a good question because I, I believe in both of them, right. To either set big goals and if you set big goals, um, then you might achieve more, right? But then there’s that other part of it where it’s like, if the goal is too big and you’ll never get there, then you might constantly fail because you haven’t gotten there
[00:15:06] just yet. So you might be like, oh, I’m never going to get there and I’m never going to, it’s not realistic enough. But then there is the, um, micro goals where they are real, a little bit more realistic and you can achieve them possibly a lot quicker. So it’s a lot more motivation for you. And I think that everybody is different and what works for them is best.
[00:15:32] But I believe that the best way to set goals is the smart criteria. And the smart criteria, it’s S, M, A, R, T, which is the acronym. So the S would stand for specific. Um, so your goal would have to be very specific. For instance if, um, something as simple as like you want to lose weight, instead of saying that,
[00:15:59] you know, I [00:16:00] want to just lose weight, it’s a very broad thing. I could turn around and be like, I want to lose five pounds by this date, so it has to be very specific. The M would be measurable. Like, how do you measure this goal? Um, the A was, is achievable, as I had mentioned that it is something that you can achieve and you can achieve in a specific amount of time.
[00:16:25] R is a realistic goal and the T would be the timeframe. So this is where the smart goals come in and this would help absolutely achieve those goals. And it’s, there’s nothing wrong with having big, huge dreams, um, and having those big goals and why not? Um, but they have to be achievable and realistic at the end of the day.
[00:16:53] Ed Watters: There’s a big thing about controlling our time, time management is critical in life. If, if you don’t control your time and manage your life properly, things just don’t happen the way they should. What’s some tips and tricks for people to understand how, why, and what on time management?
[00:17:24] Garin Dem: That’s the thing with time management, especially when you are a business owner and, um, you know, you might be working from home or you might be working like every minute of every day, you’re thinking about your business, right?
[00:17:38] And you’re thinking about what to do next. And so you don’t have a regular nine to five. So the best thing to do that you need to do is to manage your time and manage your time effectively. So you’re not getting towards that burnout, and that overwhelm, and that stress. So there are a lot of things out there, [00:18:00] but one of the, the best, um, things that I had learned was, um, what is called deep work. And that, um, when it comes to whatever you are doing, when it comes to your business, or whatever it might be, would be deep work.
[00:18:15] And this is doing work with no distractions. Um, there are a lot of things like for instance, um, setting reminders, using tasks, um, having a daily planner and establishing your routine. Um, but I believe that deep work is the best thing for time management, um, especially when you are a small business owner, you’re a new business owner.
[00:18:41] And what that means is that you would turn your, put your phone away. I don’t, if you, if you can turn it off, turn it off, put it in a different room. You know, don’t have that TV on and just do what you need to do for three to four hours without any distractions. And really do the work that you need to do.
[00:19:08] And that deep work with no distractions for those three hours or four hours every day, will bring that progress and that 1% better every day. But that, that time block that you have to do your work and, it will be more work than you’ve done in an eight hour or 12 hour day with a lot of distractions and a lot of like taking, doing different tasks in one day.
[00:19:44] But if you do one thing, you know, with, for your business every day for three hours with no distraction, that would help your business scale in more ways than anything. Um, [00:20:00] of course, time management is the process of organizing again, planning and dividing your time. Um, but, and everybody is different. Um, for instance, with my business, when I started, I would have 20 tasks in a day and I would try and get through everything in one day.
[00:20:16] And it is very difficult to stop your mind from, you know, doing one thing and then setting your mind to do a second thing and doing task after task after task. Um, and some people can work that way. Um, well, other people, um, that I thought that, I learned, I should say for myself, is doing deep work on one thing every day.
[00:20:42] So one day is networking, another day is business development, another day is administrative stuff, and so on and so forth. And then when you do that deep work, it does make a big difference.
[00:20:58] Ed Watters: Yeah. I find myself doing that a lot of the time, you know, and I find quiet time where nobody else is around, the best time to actually clearly think and organize, get things done.
[00:21:12] I find myself 2:00, 3:00 AM in the morning doing some of the best work because everything’s quiet, nobody’s around, and that’s when you can really focus.
[00:21:24] Garin Dem: That’s great that you have no distractions, it’s two or three in the morning, and that you found your timeframe of your time management where you can work your best.
[00:21:33] And that’s great, and that’s part of being a great leader and business owner, and all of that is for you to learn what is the best for you. And it is trial and error and you found that at two in the morning.
[00:21:46] Ed Watters: Yeah, yeah, well I’ve got some unique circumstances, but anyway. On, on your website, I love what you’re doing [00:22:00] over on your website, you are offering a three-month exclusive leadership master class. But you state, we embody integrity, authenticity, and leadership. As we work together, you will grow your confidence, stop those limiting beliefs, and become 1% better every day.
[00:22:27] Integrity, it’s a big thing nowadays and a lot of people really don’t have it. Uh, and we really need to find our way back to having integrity. What is integrity to you?
[00:22:44] Garin Dem: It’s being your true self. Um, being honest, like being honest with yourself, and being honest with your business, and your team, and your clients, and showing up and being consistent.
[00:22:59] Um, and when you show up and you, and you are honest, it will attract the people that you do want to work with because they have the same mindset as you do. Um, and it is those moral and ethical principles and values as well. And that’s where integrity comes in. Um, we do see a lot of people, um, when it comes to being a business owner that they are definitely, they’re just, you know, worried about the bottom line and it’s just all about money, money, money.
[00:23:34] A lot of people now are just wanting just more wealth and that’s all they really care and talk about. Um, and I am at the, at the end where I want to help people, and I want to get people to be a better leader, and be a better version of themselves, and have a better, um, business and understanding, um, [00:24:00] with their clients. Um, part of, um, having integrity means expressing gratitude,
[00:24:08] um, being honest and open, um, being responsible and accountable, whether it be good or bad. Um, when it comes to your business and your clients, um, having that respect, uh, being reliable, and, and having trust because now I believe that a lot of people have become a little bit more conscious consumers. Um, and they want to work with somebody that they value, that they trust, that they, they think that can absolutely help them, especially with somebody like myself.
[00:24:44] Um, especially when you’re working with a coach and you’re giving away all your secrets, right, um, to that coach to help you. So you want that trust established, you want, um, you don’t want to necessarily sacrifice anything, but you want them to be reliable and you want that mutual respect and that flexibility.
[00:25:09] So integrity is a, is a big, big thing. Um, and like you said, it’s not, you know, it’s lost a little bit.
[00:25:18] Ed Watters: Yeah, it’s, it’s one of those things that I’m really trying to identify how we head back to that integrity thing, because it’s important to have a good balanced life. Tell us what is the unique thing that people will get by working with Garin
[00:25:41] Garin Dem: Well, part of working with me, I do have that, um, three month ultimate leadership masterclass. And, um, I have integrated eBooks, um, online courses, worksheets, um, [00:26:00] that the client will do on their own, but also they will have one-on-one sessions with me once a week. And part of that is helping them become a better leader, stopping those limiting beliefs, that negative self-talk, learning how to manage all of that,
[00:26:24] um, as well as mastering their mindset. Um, it is, that is very general, but what I definitely do, um, is help them understand their unique genius and help them scale that with their business. Now, it is all about mindset and helping them become more confident, helping them with their team, um, if they are, um, solo at the moment, I can help them with this themselves and how to build that team as well.
[00:26:59] But every single business and every single business owner and entrepreneur is unique, so I then in turn, help them uniquely with their business. So that general leadership and mindset at 1% is there. But then we dive deeper into them and their business, and them as a person and their integrity, and how they want to bring integrity to their clients.
[00:27:31] And, um, And it’s just a matter of practicing transparency and working together to help that hub and make that happen.
[00:27:41] Ed Watters: Yeah, that’s, that’s very key in business that transparency model, a lot of people find that to be very difficult. What would be a call to action for our listeners from you?
[00:27:58] Garin Dem: It would be great,
[00:27:59] they could [00:28:00] absolutely follow me on Instagram. I have a lot, I put a lot of value up on my Instagram, which is @garin.dem. Um, and once they follow me and they can actually send me a message saying that they did hear about me through your podcast. And once they send me that message, I can send them a free ebook on getting 1% better every day.
[00:28:27] Um, I do have a lot of value, mostly on my Instagram, so we would be great to connect there.
[00:28:35] Ed Watters: Alright. And how can people actually get ahold of you if they want to reach out to you?
[00:28:46] Garin Dem: Oh, they could absolutely send me a message on Instagram or they can go to my website, which is garindem.com, and send me a message through my website as well.
[00:28:57] Ed Watters: Well, you’re doing wonderful things, I encourage you to keep going and thank you for what you’re doing. And most of all, thank you for being here today with us on the Dead America Podcast.
[00:29:11] Garin Dem: Thank you. I appreciate it.
[00:29:18] Ed Watters: Thank you for joining us today. If you found this podcast enlightening, entertaining, educational in any way, please share, like, subscribe, and join us right back here next week for another great episode of Dead America Podcast. I’m Ed Watters your host, enjoy your afternoon wherever you may be. .